Project details
Budget:
$590
Client:
Shelby S
Tool:
Figma
Gather
Reimagining Local Event Discovery
We live in a time where digital tools shape how we connect, yet the way we find and create local events hasn’t evolved with us. This project presents a focused concept aimed at making it easier for people to both host and discover meaningful events. Whether it's planning a private family dinner, organizing the holidays, or exploring a new city as a visitor, the experience should feel simple, flexible, and human.
The concept is designed to remove the common friction around events, not just by improving user flows but by rethinking how we access local culture altogether. Rather than depending on scattered sources or outdated platforms, this solution brings everything together in one place, built around clarity, inclusivity, and trust.
Legacy platforms aren’t meeting today’s expectations
Right now, finding local events often means jumping between Facebook, outdated municipality websites, Eventbrite, or closed communities. Facebook Events remains the dominant player, but its experience is increasingly disconnected from real user needs. It is cluttered, algorithm driven, and primarily serves its own ecosystem rather than the people using it.
According to a 2023 market study by Insider Intelligence, Facebook is losing relevance, with a 1.8 percent annual decline in active users, especially among younger audiences. These users are migrating toward simpler, purpose built tools that offer more focused and respectful experiences.
At the same time, local event creators such as cultural organizations, sports clubs, and small community groups lack accessible tools to reach their audience. Their events are either buried or invisible. This platform was created to bridge that gap, and that introduced a real design challenge. How do you create something modern that feels approachable to all kinds of users?
Designing for both event creators and attendees with entirely different needs required tight prioritization and a lot of iteration. One key challenge was ensuring that private users could quickly create simple events without confusion, while giving public organizers the structure they need, all while keeping the interface lean and accessible.
Legacy platforms aren’t meeting today’s expectations
Right now, finding local events often means jumping between Facebook, outdated municipality websites, Eventbrite, or closed communities. Facebook Events remains the dominant player, but its experience is increasingly disconnected from real user needs. It is cluttered, algorithm driven, and primarily serves its own ecosystem rather than the people using it.
According to a 2023 market study by Insider Intelligence, Facebook is losing relevance, with a 1.8 percent annual decline in active users, especially among younger audiences. These users are migrating toward simpler, purpose built tools that offer more focused and respectful experiences.
At the same time, local event creators such as cultural organizations, sports clubs, and small community groups lack accessible tools to reach their audience. Their events are either buried or invisible. This platform was created to bridge that gap, and that introduced a real design challenge. How do you create something modern that feels approachable to all kinds of users?
Designing for both event creators and attendees with entirely different needs required tight prioritization and a lot of iteration. One key challenge was ensuring that private users could quickly create simple events without confusion, while giving public organizers the structure they need, all while keeping the interface lean and accessible.
Legacy platforms aren’t meeting today’s expectations
Right now, finding local events often means jumping between Facebook, outdated municipality websites, Eventbrite, or closed communities. Facebook Events remains the dominant player, but its experience is increasingly disconnected from real user needs. It is cluttered, algorithm driven, and primarily serves its own ecosystem rather than the people using it.
According to a 2023 market study by Insider Intelligence, Facebook is losing relevance, with a 1.8 percent annual decline in active users, especially among younger audiences. These users are migrating toward simpler, purpose built tools that offer more focused and respectful experiences.
At the same time, local event creators such as cultural organizations, sports clubs, and small community groups lack accessible tools to reach their audience. Their events are either buried or invisible. This platform was created to bridge that gap, and that introduced a real design challenge. How do you create something modern that feels approachable to all kinds of users?
Designing for both event creators and attendees with entirely different needs required tight prioritization and a lot of iteration. One key challenge was ensuring that private users could quickly create simple events without confusion, while giving public organizers the structure they need, all while keeping the interface lean and accessible.
A simpler, more human way to connect through events
This concept introduces a clean and purposeful design that supports two primary use cases: creating and discovering events. The goal was not just to improve usability but to offer a real alternative to cluttered legacy tools. Users can create an event in just a few steps, while visitors can easily browse events nearby using smart filters, clear categories, and minimal distractions.
During the design process, one of the biggest challenges was translating complexity into clarity. Event platforms often try to do everything, which creates noise and hesitation. I focused on making the experience feel effortless and intentional, even when the system behind it supports a wide variety of event types.
This product is not trying to hook users or keep them scrolling. It is designed to help people find something meaningful and actually show up. That is what modern UX should do, bridge the gap between digital intention and real world experience.
A simpler, more human way to connect through events
This concept introduces a clean and purposeful design that supports two primary use cases: creating and discovering events. The goal was not just to improve usability but to offer a real alternative to cluttered legacy tools. Users can create an event in just a few steps, while visitors can easily browse events nearby using smart filters, clear categories, and minimal distractions.
During the design process, one of the biggest challenges was translating complexity into clarity. Event platforms often try to do everything, which creates noise and hesitation. I focused on making the experience feel effortless and intentional, even when the system behind it supports a wide variety of event types.
This product is not trying to hook users or keep them scrolling. It is designed to help people find something meaningful and actually show up. That is what modern UX should do, bridge the gap between digital intention and real world experience.
A simpler, more human way to connect through events
This concept introduces a clean and purposeful design that supports two primary use cases: creating and discovering events. The goal was not just to improve usability but to offer a real alternative to cluttered legacy tools. Users can create an event in just a few steps, while visitors can easily browse events nearby using smart filters, clear categories, and minimal distractions.
During the design process, one of the biggest challenges was translating complexity into clarity. Event platforms often try to do everything, which creates noise and hesitation. I focused on making the experience feel effortless and intentional, even when the system behind it supports a wide variety of event types.
This product is not trying to hook users or keep them scrolling. It is designed to help people find something meaningful and actually show up. That is what modern UX should do, bridge the gap between digital intention and real world experience.